The word “informational technology” has been used for decades now in certain areas for such things as what now become known as bulletin boards or more specifically information boards. The word “informational technology” unfortunately quickly became extinct or at the very least it began to fade away in mid 2000s and by the end of that same year could only be found in lists and directories online. But it wasn’t just the etymology that went sour; it also had the unfortunate tendency of becoming a catchall for whatever information was being passed around in any given form – whether that be audio, text, film, or photo. It was a term that was well understood by everyone but had a tendency to be applied so loosely that it often times meant anything without a real meaning. Today, we have a much more defined term when it comes to the world of online marketing.
So then exactly what exactly is infomation? Infomation is the act or process of passing along information to someone else without their knowledge or permission. In the online realm this term has many different means, and depending on who you ask it can mean anything from sending unsolicited spam, to influencing the buying decision of a consumer by giving him or her unsolicited information about a product. Now while many people would argue that the Internet is filled with so much information that no one really knows what it means or who is saying it, that’s not necessarily true.
Sometimes information, whether it is unsolicited or not, can be a great way for companies or individuals to market themselves or their products. There are times when a company’s online presence needs increasing or even establishing a new presence entirely, and infomation can help achieve just that. However, as we’ve seen with the rise of spam, the Internet has the ability to cause the rapid spread of information across the Internet. For instance, if you look at the explosion of blogs over the past few years, you’ll notice that there has been a tremendous spike in the number of websites just dedicated to publishing blogs (and nothing else).
While blogs are a great tool for bloggers, marketers, and advertisers, infomation is also prevalent online. A simple search of the Internet will show you a plethora of sites that provide links to websites that offer all kinds of information for free. Sites like YouTube and Digg provide an endless stream of new information, articles, and other forms of media that can sometimes get quite long. While it would be easy to write an article about every single link provided on a website like YouTube, it would take too much time and effort for anyone to do that.
The question then becomes how do businesses deal with infomation? Businesses must first determine what type of infomation they are dealing with. Some businesses are simply online marketers who enjoy creating content that the public may find informative and interesting. Other companies may be full service marketing firms that sell their services to businesses, individuals, and the public on a monthly basis. Still others may only be information providers for search engines and other online venues. Regardless of what type of infomation you are dealing with, it is important to understand the difference between “good” infomation and “bad” infomation.
Good infomation is well researched and represents current and accurate data that can be found anywhere on the web. “Bad” infomation comes from poorly done research and represents data that is old, out of date, or simply inaccurate. As such, there is nothing worse than a business that uses bad SEO to boost its ranking in a search engine or website. Regardless of what type of business you are involved with, the quality of your search engine optimization needs to be above average in order to be successful.